Star Light | Social good campaign

•

social good campaign / urban posters / social media

Client

MIT Movimento Identità Trans ("Trans Identity Movement") is a leading nonprofit organization in Italy, committed to defending the rights of transgender people and providing essential services.

Challenge

In July 2022 MIT activated the STAR center offering support to the LGBTQIA+ community in situations of violence and vulnerability.

Our solution

To promote the STAR Anti-Discrimination Center, we created an integrated campaign against transphobia called "STAR Light", focusing on giving visibility to trans people in different life contexts.
The project consisted of a public art display in cooperation with Cheap Street Poster Art Festival and a social media campaign.

Creative concept

We designed a graphic project based on the visibility of the word "trans" in the public space, using a double reading level. A few highlighted words convey a positive message of empowerment, while the entire text exposes the discrimination experienced by trans people in different contexts - education, services, housing, employment and sports.

Social media campaign

We also designed a social media campaign for MIT’s channels. We created five different carousels combining creativity, a message of empowerment and social criticism and the center’s basic information – emergency number and available services.